Google analytics

                                         

Google analytics is a free web analytics service provided by Google. It helps in keeping track of traffic. This service was launched by Google in November 2015 after they acquired URCHIN. Google analytics can also be used for website as well as apps.

Google Analytics helps in Search engine optimization by showing the most visited keywords, the type of downloads, the devices used etc. By using Google Analytics the well being of the website as well as the mobile app can be ensured. Different issues while viewing the website can also be identified.

Types of traffic:

Traffic refers to the no of visits in a page. There are five different types of traffic in a website. They are as follows:

1) Direct traffic: These are the traffic that is obtained by directly typing the URL of the website. These traffics are due to product notice, advertisements etc.

2) Organic Traffic: These are the traffic obtained by search engine visits such as from Google, Bing etc.

3) Social Media Traffic: These are the traffic obtained by shares etc. in social media platforms.

4) Referral Traffic: The external links to the website.

5) Traffic from ads: These are the visits through the ads. For e.g. afflicted links, banner ads etc.

What is its use?

1) Website traffic

It helps track traffic about those who visited the website and about which pages the users stayed on for a longer time. It helps understand how viewers navigate through pages and which page has the highest bounce rate.

2) Different conversion rate

It helps understand the no of downloads, page views and the no of registrations for your site.

3) Real time feature

This enables the users to find the current no of views at the present time.

4) Traffic rate

The traffic rate of the organic traffic can be found by reviewing the organic keyword. If the average visit time is high then that visit is more useful to the user than that of low user visit time.

5) It helps with the development and optimization of pages.

6) Identify the obstacles encountered by visitors which prevents them from accessing the pages.

7) Tracks the nature of visits.

8) They help in identifying the potential audience (People who actually have a chance of buying your product).

9) Location of the viewers can be found.

10)  The devices used by Users can also be found.

11) User flow can be analysed. By using Google analytics 12 different types can be found.

12) Terms and conditions for each country is different.

Steps to set up Google Analytics account:

Step 1: Sign in and enter you username, blog URL, industry etc. and agree to the terms and conditions  here

Step 2: Paste the tracking id in the website.

Step 3: This tag will collect data and send it to the Google server for processing.

Step 4: Refresh Google analytics page and start tracking.

For more information on:
SEO- History and Evolution
On Page Optimization
Webmstertools

Sruthy A S